*** ill o.g. ***
Battle Points: 1
The music industry is a tricky game - one that many of us are trying to win at but only a few that really succeed. Many producers, beatmakers, rappers, and everyone in between work very hard to achieve that success without even questioning why they haven't gotten it yet.
I believe that hard work and dedication will most likely get you to where you want to go, but there has to be something else. Something that separates the few from the rest.
What is it? What holds some back and not others?
I think I have the solution.
Networking in the Music Industry
"It's all about who you know, not what you know", is a phrase I have heard many times, and yet, to this day it's still true. When I was flipping through some old Hip Hop videos on YouTube, I just happen to stumble onto this:
"Lapdance" by N.E.R.D. was a big hit years ago, and as of this writing, that video has close to 3 million views.
But why was that song so popular? Why was N.E.R.D. considered one of the best at the time? Of course, this song along with many others from their album "In Search Of" is what paved the way for Pharrell Williams to become one of the top Hip Hop producers, as well as a popular recording artist.
However, this song is not all that. Matter of fact, I never liked any of N.E.R.D.'s music at all. I knew that they were onto something but I just wasn't a fan.
Networking is one of the reasons why groups like this end up being so popular. We all know that if you knock on enough doors, you will eventually find someone that will want to give you money and promote your album (record labels), and that is what happens even today with pretty much all Hip Hop artists.
To be successful in the music industry, you must network enough so that you know a lot of people, but also the right people. You will never get ahead in the industry if all you do is local shows and post your music online for only a few people to see and hear. It requires that you hook up with people that can help you get exposure, but unfortunately many of the artists that do this are just not that good.
So why am I saying all of this?
Because I have heard many beats from just IllMuzik members alone that are much better than "Lapdance".
With all of the great beats that I have heard, why is it that N.E.R.D. gets a big hit but not a member of IllMuzik?
Getting Lucky in the Music Industry
There are many factors that go into catching a break, but sometimes it just comes down to pure luck. It could be an artist just happens to meet someone that knows someone at a record label, and after one thing leads to another - a record deal is signed.
When I listen to "Lapdance" and then I also read the reviews, it just blows my mind that so many people like it. Sure, it's got a certain vibe and I can see how some people will like it, but I just don't hear anything special. And it's a shame, because with all the great beats I've heard from our members, it's too bad that most people don't get to hear the quality of music they're producing.
But they will hear something from N.E.R.D. and instantly, their heads explode in excitement.
I believe that if there was a record label that featured nothing but IllMuzik members, the quality of the production on every track produced would be top notch, even better than most of the biggest names in the industry.
This is the reason why the music industry is a tricky business. It's not about talent (okay, maybe to a certain degree), but it's about what kind of connections you have and what kind of sacrifices you want to make.
I have heard many underground groups that got airplay back in the day, and they were terrible, but why did they get airplay? Because of who they knew. They would talk to someone that knew someone and the next thing you know - their music is being played on a local Hip Hop show, which leads to them opening up for a big name rapper later on.
So what can you take away from this?
It's quite simple - get known. Posting your beats online is great, but you can't stop there. Your beats, your brand, your face, and your persona have to be everywhere. This is the only way that you will get recognized and have many more people hear your music.
And to do all of this, you have to do like the rest - network and get lucky.
Oh, and your beats can't suck!
Further Reading Related to the Music Industry
- Make Money with Your Beats
- The Ultimate Guide on How to Make Beats
- Create, Innovate, and Keep It Real
- 5 Reasons Why You Are Not Successful in the Music Industry
- What Is the Best Way to Market Your Beats?
- The Hip Hop Music Industry Is Oversaturated
- 6 Tips That Any Beat Maker Can Use with Social Media