(JMO) The "media" only cares about "the media". They aren't concerned with what happened yesterday. They take pride in bringing and twisting it's new "NEWS" so that they can keep their ratings up and so on...I'm sure that there's a personal sense of moral satisfaction with some networks when covering stories like Japan. Understanding their goals, motives and intentions will definitely reveal their true face. Ideally, it would be great if our media would continually update us on what happened yesterday but breaking news simply doesn't allow it to happen. Of those people that donated $10 through the Red Cross, most won't donate again, most feel satisfied in doing what they did, they have a sense of relief for doing their part BUT, in reality, we know it's only a drop in the bucket (money wise). So once we have donated and felt that satisfaction of "I did my part", it's no longer a need for the media to talk about it so it kinda just dies out.
On the other hand, the Red Cross and the Japanese people that are lucky enough to get aide are grateful for what has been done. So it's kinda like the half glass of water scenario, but instead of the question being...Is it half full or half empty? The question is...Is SOME help better than NO help? and thats where the media gets its moral satisfaction, they covered the story and made us aware. Now it's up to us remain updated on what is going on. Just My Opinion.