I have just joined up with an old school friend. We have a few artists, my plan right now is to get a 3 track demo together for each of them, using advice you gave a few years ago, with regards to packaging it professionally.
We are also planning to get our singles out to dj's, ones we already know and also some we dont. We are going to try and leverage some old favours and connections to get some higher profile dj's to play our singles, even if we have to throw in a small bung, to seal the deal.
I keep trying to express the importance of live shows to my friend, and the importance of building a fan base, and also to make some money from the shows to at least start the income off. Offering for our artists to be an opening act is high on the priority list now.
The website is under construction, the artists will each have their own page on the website, with music links, bio info, booking info etc. Trying to use the less is more idea for the website, to maintain a corporate(professional) look.
Thats where we are at right now, some more advice would always be welcome.
Oh also we are going to be doing some guerilla marketing, sticking up flyers on lamp posts at junctions, and plugging the website in as many ways as possible, t-shirts, writing on pub toilet walls, graffiti.
If we get any comebacks we will just deny any knowledge of it.
Also our target market is the Mid-Riff, being as they are the only ones buying music these days.
Obviously the pub toilet advertising isnt going to hit the target market, but its still free advertising, so every little helps.
