1. The Beat This! results are in, see what went down.

A Guide to Selling Your Beats the Right Way

  1. Fade

    Fade

    VIP Member
    Beat Scientist
    Administrator
    *** ill o.g. ***
    Battle Points:
    1
    Joined:
    Oct 1, 2001
    Posts:
    14,167
    1000.jpg

    One of the most controversial aspects of selling beats is whether or not to sell your beats cheap, or to sell them at whatever price you feel is deserved.

    I think that beats should be priced on various factors, such as how good they are, your reputation, and what the current market is.

    However, by taking a look at some beat-selling websites, it's so common to see beats priced very low.

    Some are VERY low.

    Is that good? Let's examine:


    Why Sell Beats Cheap?

    If you're looking to sell beats and you visit a beat-selling website and see most of the beats being sold very cheap, what would you do? Would you sell yours at the same price?

    If your answer is yes, then why? Because everyone else's beats are cheap?

    What happens with that situation is exactly what's going on right now. The market is flooded with beats that are dirt cheap, so if someone is looking to buy beats, they're automatically going to think that's the going rate.

    For the beatmakers that have their beats priced much higher, buyers won't even give them the time of day.

    I get it though. If you sell a beat for $10 and 50 people buy it then you just made $500. But that's not ideal.

    Why Sell Beats Higher?

    I'm a firm believer that you should price your beats at whatever price you feel is good (within reason). For example, if you want to sell your beats for $60 non-exclusive and $800 exclusive, then that's fine, but you have to be able to also justify those prices.

    If you're just starting out making beats, then I would recommend you put your price much lower. But if you have lots of experience and you've made a name for yourself, or even marketed your "brand" through social media, then by all means price them higher. You've earned it.

    I would much rather sell one beat for $50 to an artist that is going to appreciate it and make good use of it, rather than for $10 to 5 people that don't care about quality.

    Ferrari prices their cars high because then can, but also because they're built with quality. And guess what? People buy Ferraris because they know it's going to be a great car.

    So What's the Problem?

    I've always looked at it like I do when it comes to other products for sale, whether that's shoes, clothing, cars, or for something that hits home with me - web design.

    Allow me to go slightly off-topic for a minute.

    I used to get paid to make websites. I had a decent amount of clients and I worked freelance. At first I didn't know what to charge so I asked for $200. It wasn't much to create an entire website, but I was just starting out.

    Then as I got better at it and had more of a reputation, I was able to put my price up. At one point I was charging $1200 for a small website.

    I was ready to go higher with my price but then something happened.

    The market turned on me.

    What happened was clients were starting to hire other people that were charging much less. Actually, a lot of the clients were hiring people from India, where they would ask for ridiculous prices to build a website - $20.

    So, what happened to me? I gave up. There's no way to compete with that. It got to the point where I would bid on a job and put my price at $350 (just to see what they would say), and the client's response? "Too much".

    Wow.

    Selling Beats Can Not Go That Way

    I learned my lesson and I don't want to see that happen again, especially when it comes to selling beats. It's not just for me, but also for anyone selling beats - we should be able to make a decent living from what we love doing.

    Just because 90% of the beats for sale are $19.95 doesn't mean that it's the right price.

    I'm going to break it down for you like this:

    If you walk into an electronics store to buy a new TV and you see a Sony for $999 but next to it is some brand you've never heard of, like Suny, and it's price at $399, which one are you going to buy?

    You're going to go with the Sony because it's a name you know (reputation) and you know it's going to be a good product.

    So if your beats are priced higher than everyone else's but your beats are dope, people will buy them, that's for sure. The key is to find the right type of buyer.

    I think one of the issues is that for a lot of the people selling beats, they just want to make a quick buck.

    I get it. If that's working for you then great. But it's not for everyone. Not everyone is going to sell beats for cheap and beats that are in the style of whatever's popular at the moment.

    There are plenty of beatmakers that are just making beats that sound dope and want to sell them at a respectable price. For that to happen, it's the buyer that has to change their mindset.

    My Message to People Buying Beats

    Don't just buy the cheapest beat, or the beat that sounds like a Drake beat. Buy something that is just dope. Something that you can picture yourself spitting over. A beat from someone that you can see yourself buying other beats from and forming a lasting relationship.

    If you buy nothing but beats that are priced low, you're going to help water down the whole idea of selling beats until it's at the point where you're buying beats from a factory in India.

    Respect the game.

    Further Reading Related to Selling Beats
     
    Last edited: Jan 3, 2017
  2. Pug

    Pug

    IllMuzik Mortician
    Moderator
    *** ill o.g. ***
    Joined:
    Oct 6, 2001
    Posts:
    1,692
    Dope article. I feel that the market is saturated with beatmakers, so for myself selling beats is not feasible, at least to sustain my current lifestyle. It could be a nice supplement to my regular job, but that's about it...
     
    wizard and Fade like this.
  3. AllThingsReezy

    AllThingsReezy

    Newbie
    Battle Points:
    15
    Joined:
    Aug 17, 2016
    Posts:
    3
    Dope article. This is something I'm still trying to get a handle on. I think I make music that deserves a higher price point but I also don't want to scare people looking to purchase beats. But then you have to wonder if the people that are being scared away are really taking their own music serious enough. I definitely don't want to give out beats to just anybody with a laptop mic and possibly weak bars.
     
    wizard, Skemez.518 and Fade like this.
  4. tieb

    tieb

    Member
    Joined:
    Apr 6, 2016
    Posts:
    58
    I like this article, very informative.
     
    wizard likes this.
  5. Kam HiFi

    Kam HiFi

    Newbie
    Joined:
    Nov 30, 2016
    Posts:
    1
    Wow! Its a good blog or article you can say to sell hip-hop or rap beats online. I was searching for these type of blogs for my website- https://kamcartoonbeats.net/. Thanks!
     
    wizard likes this.
  6. TL Beats

    TL Beats

    DOPE BEATS ONLY
    Joined:
    Dec 11, 2016
    Posts:
    11
    This is a surprisingly good guide.

    I am going to add to it and say, the types of numbers you should be getting per day is about 100 hits on your store. There's a catalog of ways to do this, you just have to figure out what your going to use and go with it.
     
    wizard and Fade like this.
  7. OldSoul1

    OldSoul1

    Newbie
    Joined:
    Apr 27, 2017
    Posts:
    3
    Great article, man! For me it's hard to know my worth. Idk why but the confidence is not that big...should work on it though! Peace
     
    wizard and Fade like this.
  8. wizard

    wizard

    VIP Member
    ILLIEN
    *** ill o.g. ***
    Battle Points:
    43
    Joined:
    May 23, 2006
    Posts:
    740
    I was just having a convo with a friend about this. Its good to sell them low beats to build rep and following but, you also have to take in factor this.Under selling them is only going to attract the ones who pay for cheap beats broke artist who rap about how much money they have but can't pay for beats or studio time lol

    I see it like this after paying for equipment and spending time on the track you shouldn't be under selling them just to make sales!
    This is why most of the artist don't respect producers! They so caught up on making the sale and advertising full time for $10 - $20 beats and its only a one time payment. Short term income, Its great to get moving and get a buz but, if you spend time and investing on your craft than the price should be worth it. Not saying that you shouldn't sell them but, don't get hooked to a low one time payment sales. It might take longer to sell them higher end beats but you get more respect and you start attracting a different market. A market thats not broke and doesn't just want to invests in $10- $20 beats! Like how serious can a person be about heir music if they are undercutting their own sales?

    i see it like this when you go to a mechanic to get breaks down you pay for someone who knows what they are doing! You might pay for the parts and labor. Do you think the mechanic wont charge for the labor? Same principal applies to producing you have factors to take in the labor and the equipment you invested! Now if you just getting started than you will need to create that following and buz. Not just for the sales but for the over all long term of income from your production.

    Great article!
     
    Fade likes this.
  9. Fade

    Fade

    VIP Member
    Beat Scientist
    Administrator
    *** ill o.g. ***
    Battle Points:
    1
    Joined:
    Oct 1, 2001
    Posts:
    14,167
    @wizard Well said. On one hand selling cheap gets quick cash but increasing your price puts you in a separate category from the rest. It's all about perception.
     
  10. TL Beats

    TL Beats

    DOPE BEATS ONLY
    Joined:
    Dec 11, 2016
    Posts:
    11
    I
    I agree I think type beats are wack asf
     
  11. wizard

    wizard

    VIP Member
    ILLIEN
    *** ill o.g. ***
    Battle Points:
    43
    Joined:
    May 23, 2006
    Posts:
    740
    we call them throw aways! lol

    They are used to attract a buz and also create traffic!!
    Its cool and all but i wouldn't be taking placement or label to that site with $20 dollar beats
    specially if i'm doing cold or warm email marketing OMG
    it just don't look right!

    but,..........

    its a great way to start to get traffic for some! The proper way is to pay for targeted traffic and invest so you are targeting high end clients! Instead non serous artist and the music is only going from the basement to their boys cars!! lol I have bunch of beats but i chose not to throw them out there not up to par for me they are throw aways! Now if you spend time on your craft it going to pay out more in the end so the better quality the different audience you target and this can easily been applied from fb ads google, bing, and ect even youtube and instagram!

    LAWS OF ATTRACTION

    You attract what you project out! Meaning if you project out $20 beats and that your base income that cool but don't expect to make more,
    this, this is marketing 101 to the fullest.

    Now, if you project high end and quality products and service, you will attract the high end clients that will pay you a higher one time fee and even possibly royalties! This is why most beat makers seller who have success they start low just to get the flow and a buz and than they have another website for the higher end clients this is what you call segmenting your targeted audience and traffic!

    Most new sellers don't have funds to invest and also upscale their business or don't know how to build a following, so the easiest way is to get $20 throw ways out there for people to freestyle on or what ever because this creates their following and also some income that can be used to upscale the business and than start investing on paid targeted traffic!!


    oh i had to come back and also add!! the fees from paypal and also what ever they using for media player myflsh or ect they take a % too!! so after paypal fees alone you ot even making $20 lmho!! have a good weekend everyone!
     
    Last edited: Jun 9, 2017
  12. EsquireMusic111

    EsquireMusic111

    Member
    Battle Points:
    22
    Joined:
    Nov 29, 2015
    Posts:
    72
    Great article!!! I have lived by this for a while now, especially when I found out my target price and stuck with it! Developing the confidence in determining your worth and in never settling by underselling is the best way to go about promotion and sales in terms of your production. I would rather market to an artist that will pay for what I know I put in to a production, while maintaining my confidence that the artist will put just as much into the track as I did. The whole point is to never under-sell. Don't become starry eyed by those producers that flaunt their daily income off of dirt cheap beat sales. I follow a few myself on Twitter, and the quality of music that comes from those sales are definitely not of quality as @wizard explained in his LAWS OF ATTRACTION.
     
    wizard and Fade like this.
  13. Lance rr poplar

    Lance rr poplar

    Member
    Joined:
    Jun 12, 2017
    Posts:
    48
    I have never dat much focused on thinking ohh one day I will sell beats me I think in the future to sell songs yet I put one song one time in I tunes threw tune core and stated it is trap style den searched under trap music and finally realized dey put my song in outer space as in so far to scroll from de main page dat say trap dat no human will ever reach it if dey scrolled every day all dem life

    dat is when I joined de dark side after dat I felt really not good about life and have bin on de dark side ever since den because I don't understand how to get noticed I mean people told me you have to play live shows yet dats not what I do I am not a DJ I make music I want to sell it and spend my time making it how am I going to DJ and make it seeen dats why DJ play music because if dey made it dey have no time to play it so is band camp for real or what

    I think if one of us in your illMusic becomes dope den you maybe have de know how to take dem further big up maybe you need a gang of dope producers and den you know what to do
     
    Last edited by a moderator: Jun 23, 2017